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WRITING TESTS

TEST 19: IELTS Actual Writing Task 2 Test with related Vocabulary

There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.

The prevalence of advertisements targeting children, such as those for snacks, toys, and other goods, has sparked a debate. While advertisers argue that these ads provide useful information, many parents believe that they place undue pressure on children. Both perspectives have merit, but I believe the negative effects on children outweigh the benefits.

On one hand, advertisers claim that their commercials inform children and parents about new products and services that may be beneficial. For example, ads for educational toys or healthy snacks can guide parents in making better purchasing decisions. Moreover, advertisements often include promotions or discounts, which can help families save money. Additionally, advertisements contribute to economic growth by encouraging consumer spending, which indirectly benefits society.

On the other hand, many parents argue that advertisements targeting children often create unnecessary desires, leading to pressure on families. Children, due to their limited understanding, are more likely to be influenced by persuasive marketing tactics. This often results in demands for products that are not essential or may even be harmful, such as sugary snacks or expensive branded toys. Furthermore, the constant exposure to materialistic values in advertisements can shape children’s priorities, making them focus on possessions rather than experiences or relationships.

In my opinion, while advertisements can provide useful information, their impact on children’s emotional well-being and family dynamics is a significant concern. Stricter regulations on advertising directed at children are necessary to ensure that commercial interests do not exploit their vulnerability.

Persuasive marketing tactics – strategies designed to influence consumer decisions.

Materialistic values – a focus on possessions and physical goods over intangible qualities.

Emotional well-being – a person’s mental and emotional health.

Consumer spending – the amount of money spent by individuals on goods and services.

Promotions and discounts – special offers to encourage purchasing.

Unnecessary desires – wants for products that are not essential.

Target audience – a specific group of people an advertisement is aimed at.

Vulnerability – susceptibility to being influenced or harmed.

Economic growth – an increase in the production and consumption of goods and services.

Family dynamics – the interactions and relationships within a family unit.